Blackberry has officially unveiled its new all-touch smartphone as it ramps up attempts to claw back its share of the market.
Featuring
BlackBerry 10 OS version 10.2, the new all-touch BlackBerry Z30
smartphone, comes with a 13cm display and the largest battery ever to be
built into a BlackBerry smartphone.
It also boasts technology designed to boost connectivity in low-signal areas.
The
BlackBerry Z30 features a 5
″ AMOLED display with 720p resolution,
faster chipset, more battery life (with a bigger battery and software
enhancements in BB OS 10.2).
The Z30 also boasts a new antenna design and stereo speakers with Natural Sound tech.
The
new OS version also has some enhancements to the already impressive
messaging capabilities of BlackBerry OS 10. The Hub has grown a Priority
section that learns who in your messaging history is important and
collects priority messages from all accounts (email, social
networking and other sources). BBM Now and Message Preview give you a
peek at new messages without having to leave the app and you can even
respond to BBM messages.
BlackBerry’s announcement comes two days before Apple’s new iPhone hits shelves on Friday.
Latest
findings from market research firm Kantar Worldpanel ComTech show
BlackBerry had been the third most popular operating system (OS) this
time last year, but sales have tailed off – commanding just 3.5 per cent
of the market share, down from 11 per cent in Britain a year ago.
Blackberry’s
Carlo Chiarello said the new smartphone built on the solid foundation
of the BlackBerry 10 platform with features like the BlackBerry Hub,
the touchscreen keyboard and industry-leading browser.
“The
smartphone rounds out the BlackBerry 10 portfolio and is designed for
people looking for a smartphone that excels at communications, messaging
and productivity,” she said.
The
Z30 will be available from select carriers and retailers in the UK and
Middle East from the beginning of next week, with availability being
rolled out in all other regions going into the holiday season.
Queues
of eager customers have already formed in readiness for Apple’s new 5S
device, said to be twice as fast as its predecessor, which allows users
to unlock their phone with the touch of a finger.
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